The next generation programming brand celebrating music and dance in pop culture.
DanceOn reaches Generation Y and Z seeking on-demand music and dance content everywhere. We are the largest entertainment network for music and dance across all digital platforms
YouTube Views Generated by the DanceOn Network
YouTube Users Subscribed to the DanceOn Network
Fans & Followers
Followers Across All Social Platforms
Network Views YouTube Views Generated by the DanceOn Network
Subscribers YouTube Users Subscribed to the DanceOn Network
Fans & Followers Followers Across All Social Platforms
Demographics 41% Multicultural
We are the engine that fuels a global community to engage with brands through premium content.
We are the only vertical media company inspiring dance content, community & conversation.
We’re on the pulse of influence. Our dancers are the new DJ’s–shaping culture & setting trends.
We provide 24/7 dance entertainment at the forefront of technology–carving the path for dance into the digital era.
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Co-founded by Madonna, CEO Amanda Taylor, Guy Oseary and Machinima CEO Allen DeBevoise, DanceOn was selected as part of YouTube’s $100 million original content initiative and established itself as one of the top 10 premium YouTube channels.
With significant growth and a compelling business model, the DanceOn Network continues to foster a close partnership with YouTube. Through our success, we have attracted the creator of So You Think You Can Dance, Nigel Lythgoe, and the #1 cable programming brand, AMC Networks, to our board.
From reality competitions to docu-series, from scripted shows to user-generated content, DanceOn creates engaging programming, reaching a network of over 75 million users across our social channels.
Coca-Cola and (RED) enlisted DanceOn and our flagship series, Dance Showdown, to execute the #Coke(RED)Movement, a groundbreaking program focused on delivering an AIDS-free generation by 2015. By recruiting some of the most dynamic talent in dance, DanceOn helped Coca-Cola and (RED) reach a passionate, global audience and activated millions of influential fans that spread the word, created their own viral videos, and joined the movement.
Top talent included: JabbaWockeeZ, Harry Shum Jr. (Glee), Joey Fatone, D-Trix, Lindsey Stirling, Laurieann Gibson, Les Twins, Kimberly Cole, 8 Flavahz, and Jasmine Meakin.
Sony Pictures partnered with DanceOn to develop and execute a social media content strategy that positioned Battle of the Year as the “must see” dance film of 2013. To engage DanceOn’s “dance entertainment hungry” audience, we developed a placement and promotion campaign that seamlessly immersed Battle of the Year’s trailer within our premium content.
DanceOn also created and organically integrated 5 original Battle of The Year vignettes on our channel that garnered over 3 million value added views (earned media). The marketing story was further developed with the delivery of an experiential Battle of the Year nationwide dance contest, engaging over 500 dancers in 11 major cities.
Ubisoft utilized DanceOn to develop an authentic integration and promotional strategy that successfully drove sales and created awareness for the release of Just Dance 4. DanceOn and our flagship series, Dance Showdown, enabled Ubisoft to effectively engage with pre-qualified consumers for Just Dance 4 by targeting and pinpointing our “dance-passionate” audience. We created 16 original videos featuring gameplay, generated over 5 million value added views (earned media), and amassed over 15 million impressions for Just Dance 4.
In addition, DanceOn activated a cascading series of promotions including: a Dance Showdown trailer integration, organic product placement, and posts on Instagram, Facebook, Twitter.