OUR STORY
DanceOn was founded on 2 ideas.
People love to watch dance on television.
People love to watch, share and participate in dance online.
With the rise of next-generation programming brands like Vice, Buzzfeed, and AwesomenessTV, we set out to make DanceOn the best digital-first programmer for dance entertainment.
Captivating an audience of 100MM+, DanceOn reaches viewers across mobile, web and streaming platforms worldwide.
In 2016, DanceOn created original series including “Every Single Step,” executive produced by Emmy® nominee Nigel Lythgoe (creator of “American Idol,” & “So You Think You Can Dance”), “Dance Showdown,” executive produced and hosted by Emmy® winner Dominic “D-trix” Sandoval, “Dance-Off Juniors,” a competition series for kids starring dancer/choreographer Matt Steffanina (winner of CBS hit series "The Amazing Race 2016"), “Chachi’s World,” a reality series following Chachi Gonzales (winner of MTV’s “America’s Best Dance Crew”), and "Raising Heaven", a reality series following Tianne and Heaven King (frequent guest stars of The Ellen Degeneres Show).
DanceOn's programming spans beyond its long form original series and encompasses most dance content online. If you are watching dance in video, you are most likely watching DanceOn.
The company was co-founded by Madonna, CEO Amanda Taylor, Guy Oseary and Allen DeBevoise in 2011.
OUR LEADERSHIP
Guy Oseary
CO-FOUNDER
CEO and Chairman of Maverick. Manager of Madonna and U2. Principle at Untitled Entertainment
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Allen Debevoise
CO-FOUNDER
Founder and former CEO of Machinima. Investor in AwesomenessTV, Zefr, StyleHaul, Mitu, INDmusic and more
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Amanda Taylor
CO-FOUNDER & CEO
Founder & CEO of DanceOn. Former manager for dancers and choreographers
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Nigel Lythgoe
BOARD MEMBER
Emmy® nominated Creator/Executive Producer of "American Idol," "So You Think You Can Dance," and "The X Factor"
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Paul Rehrig
BOARD MEMBER
EVP, Business Development of AMC Networks. Former executive at Warner Music Group, Mforma and AT&T Wireless
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Adam Lilling
BOARD MEMBER
Founder of Plus Capital. Investor in Chromatik, DSTLD, Madefire, Prevoty, Reserve, Scopeley, Spring; Surf Air, WeVR and Workpop
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Daniel Leff
BOARD MEMBER
Founder of Luminari Capital. Investor in 1Main-stream, MOVL (acquired by Samsung), Thirty Labs, Roku (where Daniel serves on Board of Directors) and more
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PRESS
“Key Player in this Digital Evolution
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“Road to a Label Deal, Chart Success
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“…has evolved into a network with about 5 billion views, 30 million subscribers and 75 million fans… And its not stopping there”
“...is the first-of-its-kind...
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“...can create...practically out of thin air, a worldwide dance trend”
“...has thrived through the creation of programming”
“Named #3 start-up to watch in 2015
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“...helps influencers in the scene to get exposure. In the case of Silento it led him to the latest dance craze in the country and a deal with Capitol Records”
“...has the formula for [digital] success
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