The next generation programming brand celebrating music and dance in pop culture.

DanceOn reaches Generation Y and Z seeking on-demand music and dance content everywhere. We are the largest entertainment network for music and dance across all digital platforms

let's tango!

We are the engine that fuels a global community to engage with brands through premium content.

Want to reach our engaged audience?

With over 300 million monthly views we’ll work with you to create a strategic roadmap–delivering meaningful branded entertainment and reaching your target market.

GET IN TOUCH WITH US

Our Story

Co-founded by Madonna, CEO Amanda Taylor, Guy Oseary and Machinima CEO Allen DeBevoise, DanceOn was selected as part of YouTube’s $100 million original content initiative and established itself as one of the top 10 premium YouTube channels.

With significant growth and a compelling business model, the DanceOn Network continues to foster a close partnership with YouTube. Through our success, we have attracted the creator of So You Think You Can Dance, Nigel Lythgoe, and the #1 cable programming brand, AMC Networks, to our board.

From reality competitions to docu-series, from scripted shows to user-generated content, DanceOn creates engaging programming, reaching a network of over 75 million users across our social channels.

Brand Partners

Coca-Cola

SOCIAL
IMPRESSIONS

200M

VALUE-ADDED VIEWS
(EARNED MEDIA)

8.1M

Coca-Cola and (RED) enlisted DanceOn and our flagship series, Dance Showdown, to execute the #Coke(RED)Movement, a groundbreaking program focused on delivering an AIDS-free generation by 2015. By recruiting some of the most dynamic talent in dance, DanceOn helped Coca-Cola and (RED) reach a passionate, global audience and activated millions of influential fans that spread the word, created their own viral videos, and joined the movement.

Top talent included: JabbaWockeeZ, Harry Shum Jr. (Glee), Joey Fatone, D-Trix, Lindsey Stirling, Laurieann Gibson, Les Twins, Kimberly Cole, 8 Flavahz, and Jasmine Meakin.

Sony Pictures

4.8M

3M

SOCIAL
IMPRESSIONS

VALUE-ADDED VIEWS
(EARNED MEDIA)

Sony Pictures partnered with DanceOn to develop and execute a social media content strategy that positioned Battle of the Year as the “must see” dance film of 2013. To engage DanceOn’s “dance entertainment hungry” audience, we developed a placement and promotion campaign that seamlessly immersed Battle of the Year’s trailer within our premium content.

DanceOn also created and organically integrated 5 original Battle of The Yearvignettes on our channel that garnered over 3 million value added views (earned media). The marketing story was further developed with the delivery of an experiential Battle of the Year nationwide dance contest, engaging over 500 dancers in 11 major cities.

Ubisoft

26M

2M

VALUE-ADDED VIEWS
(EARNED MEDIA)

VALUE-ADDED VIEWS
(EARNED MEDIA)

Ubisoft utilized DanceOn to develop an authentic integration and promotional strategy that successfully drove sales and created awareness for the release of Just Dance 4. DanceOn and our flagship series, Dance Showdown, enabled Ubisoft to effectively engage with pre-qualified consumers for Just Dance 4 by targeting and pinpointing our “dance-passionate” audience. We created 16 original videos featuring gameplay, generated over 5 million value added views (earned media), and amassed over 15 million impressions for Just Dance 4.

In addition, DanceOn activated a cascading series of promotions including: a Dance Showdown trailer integration, organic product placement, and posts on Instagram, Facebook, Twitter.